지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 251 - 260 (10page)
이용수
초록· 키워드
오류제보하기
Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results,Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.
목차
등록된 정보가 없습니다.
참고문헌 (20)
참고문헌 신청
/ / 2011 China's top ten wedding dress brands list / China Forbes
/ / Wikipedia the free encyclopedia
Cha, J. Y. / 2008 / A Study on the design development of Chinese full dress-applying women's dress and its ornaments in Rococo period / 석사 / Ewha Womans University
Choi, J. E. / 2006 / Characteristics of our wedding culture and customer's purchasing behaviors / 석사 / Chung-Ang University
Express Time Enterprise Information(Beijing)Limited / 2011 / China's wedding dress industry research and future development trend of depth forecast report(2010-2015)
/ / Wikipedia the free encyclopedia
Cha, J. Y. / 2008 / A Study on the design development of Chinese full dress-applying women's dress and its ornaments in Rococo period / 석사 / Ewha Womans University
Choi, J. E. / 2006 / Characteristics of our wedding culture and customer's purchasing behaviors / 석사 / Chung-Ang University
Express Time Enterprise Information(Beijing)Limited / 2011 / China's wedding dress industry research and future development trend of depth forecast report(2010-2015)
이 논문의 저자 정보
최근 본 자료
댓글(0)
0