개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 791 - 802 (12page)
이용수
초록· 키워드
오류제보하기
This study promotes education, purchase, and advertisement activities related to eco-friendly apparel products.
The study examined college students and their demographic characteristics, their recognition of and interest in,knowledge, purchase, and attitude towards advertisements related to eco-friendly apparel products. In this study, 337 students from various universities in Daejeon participated in a questionnaire survey from March 7 to March 25, 2011. The collected materials were analyzed by frequency analysis, factor analysis, cluster analysis, cross tabulations analysis, and t-test using SPSS 18.0 software. The results of these tests revealed that more students from the upper grades belonged to the Environmentally Friendly Group compared to those in the Non-environmentally Friendly Group. It was also found that students in the Environmentally Friendly Group had a higher level of consciousness and expressed a greater interest in eco-friendly apparel products as well as towards the launch of educational programs. Additionally, this group was more supportive of the need for new courses and had a higher likelihood to enroll in these courses. The research results revealed that (compared to the Non-environmentally Friendly Group) the Environmentally Friendly Group exhibited a greater satisfaction with the designs of eco-friendly apparel products and had more experience to examine advertisements about eco-friendly apparel products; in addition, they expressed a higher likability and reliability to these advertisements.
The results also showed that the Environmentally Friendly Group believed that advertisements had persuasive power and were quite impressive in recalling the advertisements.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Ahn, H. A. / 1994 / The effect of housewife's awareness of environmental problems on environmental management behavior / 석사 / Ewha Womans University
Anderson, W. T. / 1972 / The socially conscious consumer / Journal of Marketing 36 : 23 ~ 31
Antil, J. H. / 1984 / Socially responsible consumers : Profile and implications for public policy / Journal of Macromarketing 5 (2) : 18 ~ 39
Belch, M. A. / 1982 / A segmentation strategy for the 1980's : profiling the socially concerned market through style analysis / Journal of Academy of Marketing science 10 (4)
Brooker, G. / 1976 / The self actualizing socially conscious consumer / Journal of Consumer Research 9 : 107 ~ 112
Anderson, W. T. / 1972 / The socially conscious consumer / Journal of Marketing 36 : 23 ~ 31
Antil, J. H. / 1984 / Socially responsible consumers : Profile and implications for public policy / Journal of Macromarketing 5 (2) : 18 ~ 39
Belch, M. A. / 1982 / A segmentation strategy for the 1980's : profiling the socially concerned market through style analysis / Journal of Academy of Marketing science 10 (4)
Brooker, G. / 1976 / The self actualizing socially conscious consumer / Journal of Consumer Research 9 : 107 ~ 112
이 논문의 저자 정보
최근 본 자료
댓글(0)
0