지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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Recent rapid development of computer, information communication and Web service technologies is exerting considerable effects on all industrial areas. As such digital technologies are also introduced to the clothing and fashion industry and create ‘virtual garment environment’ consisting of 3D virtual bodies, virtual garments and virtual try-on systems,consumers are now able to try virtual garments on their virtual body online. This study was conducted in order to analyze consumers’ tendency of clothing purchase using 3D virtual simulation technology, which is increasing attention throughout the world, and to propose strategies on the development of virtual try-on technology for activating apparel online shopping. The subjects of this study were men and women aged 18 or older living in the North Carolina State, U.S.,and a questionnaire survey was conducted with them on their tendency of apparel online shopping and their preference for real garments and virtual garments. According to the results of this study, consumers’ awareness of apparel shopping using virtual try-on was still low. Moreover, in the results of surveying consumers’ purchase preference for real garments and virtual garments, preference was highest for real garment (P), which was followed by virtual garments OA, OB and BB. Based on the results of this study, for the activation of apparel online shopping using virtual simulation technology,it is considered necessary to provide services implementing virtual try-on similar to consumers’ actual try-on. This requires further active research and technology development on virtual try-on simulation using digital technologies.
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참고문헌 (27)
참고문헌 신청
/ / 2010 e-commerce & cyber shopping trend / Statistics Korea
/ / FTI Consulting 2010 Retail Report / FTI Consulting
Apeagyei, P. R. / 2007 / Usability of pattern customising technology in the achievement and testing of fit for mass customization / Journal of Fashion Marketing and Managemen
Chen, B. / 1996 / A parametric study of fabric drape / Textile Research Journal 66 (1) : 17 ~ 24
Denno, P. / 1997 / Aspects of a product model supporting apparel virtual enterprises / International Journal of Clothing Science and Technology 9 (1) : 62 ~ 74
/ / FTI Consulting 2010 Retail Report / FTI Consulting
Apeagyei, P. R. / 2007 / Usability of pattern customising technology in the achievement and testing of fit for mass customization / Journal of Fashion Marketing and Managemen
Chen, B. / 1996 / A parametric study of fabric drape / Textile Research Journal 66 (1) : 17 ~ 24
Denno, P. / 1997 / Aspects of a product model supporting apparel virtual enterprises / International Journal of Clothing Science and Technology 9 (1) : 62 ~ 74
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