지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
The purpose of this study was examine the effects of the conspicuous consumption tendency by age on fashion involvement. Questionnaires were distributed to 554 females in their 20s-50s. for the final analysis. The results of this study were as follows. First, as a result of the examination of the differences between conspicuous consumption and fashion involvement by age, people in their 20s showed the highest conspicuous consumption and fashion involvement. Second,as a result of the analysis of the effects of the conspicuous consumption by age on the fashion involvement, people in their 20s and 30s influenced the appearance management among the factors of the individuality pursuit orientation and those in the 40s physical supplementation and appearance management and those in the 50s the physical supplementation and sexual appeal. The brand orientation factor influenced social symbol to all the people in their 20s to 50s and the high price orientation factor did not influence any of the people in their 20s to 50s. The trend pursuit orientation factor showed its influence on appearance management to those in their 30s and sexual appeal and conformity to those in their 40s.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Veblen, T. / 1912 / The theory of the leisure class / Macmillan
Ahn, S. H. / 1997 / Consumer shopping orientation toward foreign brands(I)-in the context of clothing involvement, ethnocentrism and country-of-origin effects- / Journal of t
Cho, S. M. / 2001 / The effects of sociocultural attitude toward appearance and body images on clothing benefits soughtthe comparison of age difference in female adolescents-
Chung, K. J. / 2004 / Effect of self-disclosure on appearance management behavior and body exposure in clothing behavior / 석사 / Yonsei University
Jung, J. W. / 2003 / The effect of Materialism and conspicuous consumption on the imported-luzury brand preferences-focusing on korean college students- / 석사 / Ewha Womans University
Ahn, S. H. / 1997 / Consumer shopping orientation toward foreign brands(I)-in the context of clothing involvement, ethnocentrism and country-of-origin effects- / Journal of t
Cho, S. M. / 2001 / The effects of sociocultural attitude toward appearance and body images on clothing benefits soughtthe comparison of age difference in female adolescents-
Chung, K. J. / 2004 / Effect of self-disclosure on appearance management behavior and body exposure in clothing behavior / 석사 / Yonsei University
Jung, J. W. / 2003 / The effect of Materialism and conspicuous consumption on the imported-luzury brand preferences-focusing on korean college students- / 석사 / Ewha Womans University
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