지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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As Korea is experiencing a continuous increase in incentive tourism travel, and in travelers to the country, the current evaluation of Korea’s tourist destinations & travel itineraries, and services offered such as accommodation, transportation, food, etc. are being measured as lacking and insufficient. This paper focuses on the case of the Baojian Corporation’s incentive tour, which sent approximately 11,000 people to Korea in 2011. The incentive travelers were surveyed regarding the incentive destination & itineraries, and services offered. This paper tries to understand the level of Korea’s cultural awareness and the relationship between Korea’s awareness and the overall travel satisfaction. Analysis tools used were simple and multiple regression analysis. Simple regression analysis was used to measure each visitor’s experience of the incentive tour’s itinerary. Multiple regression analysis was used to measure the properties of services offered. The research findings obtained through the evaluation of the Korea incentive travel destinations & itineraries, and services offered, may be used to create a plan and operate an effective incentive tourism program in the future. In particular, the findings may be able to provide a theoretical and practical implication for Korea’s incentive tourism market’s expansion and growth in satisfaction.
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등록된 정보가 없습니다.
참고문헌 (21)
참고문헌 신청
Bair, B / 2006 / Survey Reveals What Incentive Winners Want / Corporate Meetings & Incentives 25 (7) : 25 ~
Choi Seung-il / 2007 / A Study on Effects of Tourism Service on Customer Satisfaction, Repurchase / Conference of the Korea Contents Association's Collection of Thesis : 10 ~ 14
Dellaert, G. C. B. / 1998 / Multi-faceted Tourist Travel Decisions: A Constraint-based Conceptual Framework to Describe Tourists’ Sequential Choices of Travel Components /
Gatto, D / 1981 / Incentive Travel from A to Z / Meetings & Incentives : 6 ~ 66
Kim Sung-huk / 2010 / Introduction to MICE / Seoul: Baeksan Publishing
Choi Seung-il / 2007 / A Study on Effects of Tourism Service on Customer Satisfaction, Repurchase / Conference of the Korea Contents Association's Collection of Thesis : 10 ~ 14
Dellaert, G. C. B. / 1998 / Multi-faceted Tourist Travel Decisions: A Constraint-based Conceptual Framework to Describe Tourists’ Sequential Choices of Travel Components /
Gatto, D / 1981 / Incentive Travel from A to Z / Meetings & Incentives : 6 ~ 66
Kim Sung-huk / 2010 / Introduction to MICE / Seoul: Baeksan Publishing
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