지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 173 - 185 (13page)
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This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and handson staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers)were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff,and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA)of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.
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참고문헌 (42)
참고문헌 신청
Aaker, D. A / 1996 / Building Strong Brands / The Free Press
Anderson, E. W / 1993 / The Antecedents and Consequences of Customer Satisfaction for Firms / Marketing Science 12 (2) : 125 ~ 143
Bettman, J. R / 1974 / Relationship of Information-Processing Attitude Structures to Private Brand Purchasing Behavior / Journal of Applied Psychology 59 (1) : 79 ~ 83
Bharadwaj, S. G / 1993 / Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research / Journal of Market 57 (4) : 83 ~ 99
Boulding, K. E / 1993 / A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions / Journal of Marketing Research 30 (2) : 7 ~ 27
Anderson, E. W / 1993 / The Antecedents and Consequences of Customer Satisfaction for Firms / Marketing Science 12 (2) : 125 ~ 143
Bettman, J. R / 1974 / Relationship of Information-Processing Attitude Structures to Private Brand Purchasing Behavior / Journal of Applied Psychology 59 (1) : 79 ~ 83
Bharadwaj, S. G / 1993 / Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research / Journal of Market 57 (4) : 83 ~ 99
Boulding, K. E / 1993 / A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions / Journal of Marketing Research 30 (2) : 7 ~ 27
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