지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This research empirically examined the determinants of competitive advantages and performance of Korean film industry from 1996 to 2003 over a sample of 396 movies. Especially, the effects of knowledge-based resources, social capital, product differentiation strategy, and market entry strategy on a film performance were hypothesized and empirically tested.
Findings of this study are as follows;First, confirming the importance of knowledge-based resources in film industry, both the superior business track records of producers and the superior artistic track records of directors and actors had positive effects on film performance. Second, supporting social capital hypotheses, while the strong ties between directors and producers had positive effects, the strong ties between directors and actors had negative effects on film performance. Third, confirming the importance of product differentiation strategy, genre differentiation against competing films had positive effects on film performance. Finally, confirming the importance of market entry timing, the number of competing films released following a film opening within a week had negative effects on film performance.
The findings of this research suggest that producers, directors, and actors are not only the critical knowledge-based resources to create competitive advantages indeed, but the pattern of relationships among them also systematically influences the film performance. Moreover, it is suggested that film performance may be improved by the proper genre differentiation and opening day selection.
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참고문헌 (34)
참고문헌 신청
Baker, W.E / 1991 / Role as resource in the hollywood film industry / American Journal of Sociology 9 : 279 ~ 309
Barney, J.B. / 1991 / Firm resources and sustained competitive advantage / Journal of Management 17 (1) : 99 ~ 120
Barney, J.B. / 2000 / Gaining and sustaining competitive advantage / Prentice-Hall Press
Borgatti, S / 1996 / A measure of past collaboration / Connections 19 (1) : 58 ~ 60
Bourdieu, P. / 1986 / The forms of capital, In Handbook of theory and research for the sociology of education / Greenwood : 241 ~ 258
Barney, J.B. / 1991 / Firm resources and sustained competitive advantage / Journal of Management 17 (1) : 99 ~ 120
Barney, J.B. / 2000 / Gaining and sustaining competitive advantage / Prentice-Hall Press
Borgatti, S / 1996 / A measure of past collaboration / Connections 19 (1) : 58 ~ 60
Bourdieu, P. / 1986 / The forms of capital, In Handbook of theory and research for the sociology of education / Greenwood : 241 ~ 258
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