지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Given the prevalence of home trading systems, it has become important to examine user behaviors in a stock investment environment. In this vein, this paper developed an integrated model to deeply understand the key determinants of user’s continuance intention to use investment information through constructs prescribed by incorporating trust and perceived risk into expectation-confirmation model. The proposed research model was tested by using survey data collected from 160 users who have experience with stock investment. PLS (partial least squares) was employed for the analysis of the data. The findings of this study showed that the proposed framework provides a statistically significant explanation of the variation in continuance intention to search investment information. The findings revealed that trust and perceived risk are more prevalent predictors of continuance intention to use investment information compared to perceived usefulness. It was also found that user satisfaction serves as the salient antecedents of continuance intention to use investment information. The theoretical and practical implications of the findings were described.
목차
등록된 정보가 없습니다.
참고문헌 (42)
참고문헌 신청
Kim, B. / 2009 / The Role of Trust Belief in Community-Driven Knowledge and its Antecedents / Journal of the American Society; for Information Science and Technology 60(5):1012~1026
안재현 / 200706 / Management of trust in the e-marketplace: The role of the buyers experience in building trust / JOURNAL OF INFORMATION TECHNOLOGY 22(2):119~132
Koufaris, M / 2002 / Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior / Information Systems Research 13(2):205~223
Lim, N. / 2003 / Consumers' Perceived Risk: Sources versus Consequences / Electronic Commerce Research and Applications 2(3):216~228
McKnight, D.H. / 2002 / Developing and Validating Trust Measures for e-Commerce: An Integrative Typology / Information Systems Research 13(3):334~359
안재현 / 200706 / Management of trust in the e-marketplace: The role of the buyers experience in building trust / JOURNAL OF INFORMATION TECHNOLOGY 22(2):119~132
Koufaris, M / 2002 / Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior / Information Systems Research 13(2):205~223
Lim, N. / 2003 / Consumers' Perceived Risk: Sources versus Consequences / Electronic Commerce Research and Applications 2(3):216~228
McKnight, D.H. / 2002 / Developing and Validating Trust Measures for e-Commerce: An Integrative Typology / Information Systems Research 13(3):334~359
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