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자료유형
학술저널
저자정보
저널정보
한국지식경영학회 지식경영연구 지식경영연구 제15권 제2호
발행연도
2014.1
수록면
1 - 21 (21page)

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In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. Perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.

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