지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 43 - 66 (24page)
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초록· 키워드
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The purpose of this study is to investigate in the world competitiveness, how it can be enhanced most effectively by the nation branding that is differentiated from image of nation, preferences of nation in the remarkable change of global economic environment. Nation branding operates similar to world competitiveness's strength : inducement of tourists, invigorates the inward investment, increases export and then currency stabilizes, continues buildup of national strength and benefits from nation branding.
But, it is not applied to the nation branding enhancement, following brand management policy in Korea is a problem within a government, a private enterprise and the general public are under-appreciated than korean good economy. Thus, we can see that Korean merchandises are discounted in the global market's comparing to the same quality goods manufactured in the other countries.
As the national brand of Korea rises in standing, Koreans and Korean companies will have greater respect and prestige, and its products and services will command a higher premium. With the mission to enhance Korea’s national brand in a systematic, strategic, and comprehensive way, the method of brand strengthening has just acquire the Korea's premium.
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