지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study surveys the merchant satisfaction from the government sponsored 'Culture-Tourism Oriented Traditional Marketplace' project. From existing studies, two traditional markets from Onyang and Kwangju were selected as a success and a failure case respectively. A survey was conducted on the merchant satisfaction on specific components of the project. It found that indeed merchant satisfaction from the project was noticeably higher in Onyang than in Kwangju. Turning to specific components, regression analysis from the survey data showed that significant difference on merchant satisfaction was explained by their different perceptions on the effectiveness of self-governing organizations by merchants themselves, despite discrepancies in market characteristics and sales volumes. Interestingly enough, the surveyed merchants also pointed to the collective efforts by merchants themselves as the most important factor for the program's success. A further look into the Onyang case suggests that integrating various self-organizations under one roof could be an effective strategy in eliciting more inputs from diverse merchants, together developing and tailoring specific programs to their own surroundings.
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