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The Effect of Multi-cultural TV Program on the Viewers' Perception of Migrant Women : Post Test Control Group Design Centered on University Students' Viewing of the 'Love in Asia' Program
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다문화 TV 프로그램이 결혼이주여성에 대한 인식에 미치는 영향 : 대학생들의 '러브인 아시아' 프로그램 시청을 중심으로 한 통제집단 사후설계실험

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Type
Academic journal
Author
Journal
The Korea Society of Digital Policy & Management 디지털융복합연구 디지털융복합연구 제11권 제7호 KCI Accredited Journals
Published
2013.1
Pages
19 - 26 (8page)

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The Effect of Multi-cultural TV Program on the Viewers' Perception of Migrant Women : Post Test Control Group Design Centered on University Students' Viewing of the 'Love in Asia' Program
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Abstract· Keywords

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This research sought to study viewers' perception of migrant women who wed Korean men following these women's level of specialty as shown on multi-cultural TV program by focusing on university students. Post test control group design method was utilized to conduct analysis, which demonstrates that there was a significant difference between the viewers on the professional migrant women and on the non-professional migrant women when it comes to the categories such as, ‘Migrant women have specialized skills’, ‘migrant women have outstanding communication skills’ and ‘migrant women are independent minded.’ Because of the existence (or non-existence) of professional careers as shown on TV program can affect viewers' perception of migrant women, it is necessary to develop measures such as development of expert group's advising system and to guarantee migrant women's diversity.
#결혼이주여성 #직업적 전문성 #수용자 인식 #다문화 TV 프로그램 #러브인 아시아 #Migrant women #Occupational specialty #Viewers' perception #multi-cultural TV program #Love in Asia

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References (19)

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/ / Hee-Bok Won Foreigners residing in Korea surpassed 1.4 million people google schola G. Gerbner / 1976 / The scary world of TV's heavy viewer / Psychology today 9 (11) : 41 ~ 45 google schola G. Gerbner / 1977 / Mass media policies in changing cultures / John Wiley-Sons google schola G. Gerbner / 1996 / The hidden side of television violence. Invisible crises: What conglomerate control of media means for America and the world : 27 ~ 34 google schola Hak-Sik Lee / 2002 / Measuring the Consumption - Related Emotion Construct / Journal of Korean Marketing Association 17 (3) : 55 ~ 91 google schola

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