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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2017.1
- 수록면
- 7 - 24 (18page)
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초록· 키워드
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The purpose of this study is to examine the perceptual value, the attitude of luxury tourism brand, the concept and the theoretical background of the luxury tourist behavior, and based on this theoretical background, the perception of luxury tourism, perceived value, luxury tourism brand attitude, and to identify the influencing factors. In order to verify the hypothesis, this study sampled and directly surveyed 2017 Jeju electric car Expo, 2016 Jeju LOHAS exposition, 2016 Jeju Cosmetics Fair, and Medical tourists visiting Jeju, and 300 questionnaires were distributed and 295 questionnaires We used 280 sheets, except 15 sheets, for which the response was inadequate. The results of this study are as follows. First, it is found that the model of this study is appropriate for the hypothesis of the perceived value of luxury tourism, the influence of luxury tourism brand attitude, and the influence of luxury tourism behavior.
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참고문헌 (34)
참고문헌 신청
Allen, N. J. / 2001 / Employee commitment to the organization and customer reactions : Mapping the linkages / Human Resource Management Review 11 : 209 ~ 236
Andreassen, T. W. / 1998 / The effect of corporate image in the formation of customer loyalty / Journal of Service Research 1 (1) : 82 ~ 92
Bojanic, D. C. / 1996 / Consumer perceptions of price, value and satisfaction in the hotel industry : An exploratory study / Journal of Hospitality and Leisure Marketing 4 (
Bosschaert, J. / 2001 / Teenie Bird by Greet Bosschaert, Book condition: Fine / Harry N Abrams Inc
Caruana, A. / 2002 / Service loyalty : the effects of service quality and the mediating role of customer satisfaction / European Journal of Marketing 7 (8) : 811 ~ 828
Andreassen, T. W. / 1998 / The effect of corporate image in the formation of customer loyalty / Journal of Service Research 1 (1) : 82 ~ 92
Bojanic, D. C. / 1996 / Consumer perceptions of price, value and satisfaction in the hotel industry : An exploratory study / Journal of Hospitality and Leisure Marketing 4 (
Bosschaert, J. / 2001 / Teenie Bird by Greet Bosschaert, Book condition: Fine / Harry N Abrams Inc
Caruana, A. / 2002 / Service loyalty : the effects of service quality and the mediating role of customer satisfaction / European Journal of Marketing 7 (8) : 811 ~ 828
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