지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 107 - 124 (18page)
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초록· 키워드
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This study targets outbound Chinese travelers to analyze the relationships between quality, satisfaction, and repurchase intentions with a travel agency.
Data were collected from 250 Chinese travellers visiting Korea who purchased their travel options through a Chinese outbound travel agency. This study results showed, first, that a travel agency's service quality had a significant positive influence on customer satisfaction. Particulary among the implicated factors, tangibility and trust had the greatest influence on customer satisfaction. Secondly, service qaulity had no significant effect on repurchase intention. Finally, the results illustrated the significant positive influence of satisfaction on repurchase intentions. The implications of this finding are explicated further in the paper's discussion.
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참고문헌 (37)
참고문헌 신청
/ / 한국관광공사
Anderson, E. W. / 1994 / Customer satisfaction, Market share and profitability: Finding from Sweden / Journal of Marketing 2 (10) : 15 ~ 25
Bitner, M. J. / 1990 / The service encoumter : Diangnosing favorable and unfavorable incidents / Journal of Marketing 54 (1) : 71 ~ 84
Cole, S. T. / 2004 / Examining the mediating role of experience quality in a model of tourist experience / Journal of Travel and Tourism 16 (1) : 77 ~ 88
Cronin J. J. / 1992 / Measuring service quality : A reexamination and extension / Journal of Marketing 56 (3) : 55 ~ 68
Anderson, E. W. / 1994 / Customer satisfaction, Market share and profitability: Finding from Sweden / Journal of Marketing 2 (10) : 15 ~ 25
Bitner, M. J. / 1990 / The service encoumter : Diangnosing favorable and unfavorable incidents / Journal of Marketing 54 (1) : 71 ~ 84
Cole, S. T. / 2004 / Examining the mediating role of experience quality in a model of tourist experience / Journal of Travel and Tourism 16 (1) : 77 ~ 88
Cronin J. J. / 1992 / Measuring service quality : A reexamination and extension / Journal of Marketing 56 (3) : 55 ~ 68
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