지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This paper examines the determinants of convention site selection with experimental data. The meetings and conventions industry is becoming more competitive and gaining importance in a national economy. However, there are only a few studies available on this issue. Moreover, analytical tools used are limited to statistical variance analysis or simple linear regressions and they lacked theoretical backgrounds. This paper tries to fill this gap and examines the determinants of site selection and their relative importance in Korean meetings and conventions industry. We employ the random utility theory to investigate individual choice decisions and estimate the mixed logit model for the choices with different selection attributes. After careful examination of previous literature, fifteen candidate factors are finally chosen and the logit and the mixed logit models are estimated. Both methods show that meeting facilities, exhibition, access to site, reputation, local support and shopping are the most important factors.
목차
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참고문헌 (26)
참고문헌 신청
Allenby, G. / 1994 / Modeling household purchase behavior with logistic normal regression / Journal of the American Statistical Association 89 : 1218 ~ 1231
Allenby, G. / 1997 / An introduction to hierarchical Bayesian modeling, Tutorial Notes, Advanced Research Techniques Forum
Allenby, G. / 1999 / Marketing models of consumer heterogeneity / Journal of Econometrics 89 : 57 ~ 78
Bhat, C. / 1998 / Accommodating variations in responsiveness to level-of-service variables in travel mode choice models / Transportation Research A 32 : 455 ~ 507
Bhat, C. / 2000 / Incorporating observed and unobserved heterogeneity in urban work mode choice modeling / Transportation Science 34 : 228 ~ 238
Allenby, G. / 1997 / An introduction to hierarchical Bayesian modeling, Tutorial Notes, Advanced Research Techniques Forum
Allenby, G. / 1999 / Marketing models of consumer heterogeneity / Journal of Econometrics 89 : 57 ~ 78
Bhat, C. / 1998 / Accommodating variations in responsiveness to level-of-service variables in travel mode choice models / Transportation Research A 32 : 455 ~ 507
Bhat, C. / 2000 / Incorporating observed and unobserved heterogeneity in urban work mode choice modeling / Transportation Science 34 : 228 ~ 238
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