지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.
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등록된 정보가 없습니다.
참고문헌 (21)
참고문헌 신청
A. Conseur / 2008 / Consumer Masculinity Behavior among college students and its relationship to self esteem and media significance / Sex Role 58 : 549 ~ 555
A.Fenigstein / 1987 / On the nature of public and private self-consciousness / Journal of Personality 55 (3) : 543 ~ 553
F.Cheng / 2010 / Factors affecting consumption behavior of metrosexual toward male grooming products / International Review of Business Research 6 (1) : 21 ~ 32
G.Bessenoff / 2006 / Can the media affect Us_social comparison, self-discrepancy, and the thin Ideal / Psychology of Women Quarterly 30 : 239 ~ 251
Kasikorn research / / http://library.dip.go.th/eib/cgi-bin /opacexe.exe?op=dig&lang=1&db=Main&pat=%B5%A1%A4%E9%D2%A7&cat=tit&skin=u&lp p=16&catop=&sci
A.Fenigstein / 1987 / On the nature of public and private self-consciousness / Journal of Personality 55 (3) : 543 ~ 553
F.Cheng / 2010 / Factors affecting consumption behavior of metrosexual toward male grooming products / International Review of Business Research 6 (1) : 21 ~ 32
G.Bessenoff / 2006 / Can the media affect Us_social comparison, self-discrepancy, and the thin Ideal / Psychology of Women Quarterly 30 : 239 ~ 251
Kasikorn research / / http://library.dip.go.th/eib/cgi-bin /opacexe.exe?op=dig&lang=1&db=Main&pat=%B5%A1%A4%E9%D2%A7&cat=tit&skin=u&lp p=16&catop=&sci
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