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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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This study aims to the recognize the importance of uniform design and provide empiricaldata to companies after getting the effects of uniform design in cosmetics companies onservice quality perception and customer satisfaction. For this, a preliminary survey wasconducted against 30 college women (aged 20s) from ‘K’ University, and effective sampleswere obtained from 250 people. In terms of a research method, collected data were codedand analyzed using SPSS. The respondents’ characteristics were analyzed using descriptivestatistics. For reliability analysis, Cronbach's α was used. For a validity test, factor analysiswas performed. In addition, correlation analysis was carried out to examine multicollinearityamong variables. The analysis results found that the characteristics of uniform design havea positive effect on service quality and customer satisfaction. Among the characteristic ofuniform design, however, functionality wasn’t confirmed in a relational test. This kind ofresult was obtained because the uniform was mostly analyzed from customers’ perspective,not from the wearer’s standpoint. It is expected that the study results would be helpful inestablishing brand identity through the improvement of the importance of uniform design.
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참고문헌 (24)
참고문헌 신청
Chung, M. / 2001 / The effects of perceived facial attractiveness and appropriateness of clothing on the task performance evaluation mediated by likability and the trait eval
Heo, E. / 2012 / The law of mehrabian / Wisdom House Publishing
Kim, H. / 2003 / Understanding of design / UP Publishing
Kim, N. / 2007 / A study on uniform design by brand image strategy: With mainly case analysis in service area / 석사 / Chungang University
Kim, Y. / 2011 / A study on the influence of service quality on customer satisfaction and revisit intention in the cosmetic stores / 석사 / Kyonggi University
Heo, E. / 2012 / The law of mehrabian / Wisdom House Publishing
Kim, H. / 2003 / Understanding of design / UP Publishing
Kim, N. / 2007 / A study on uniform design by brand image strategy: With mainly case analysis in service area / 석사 / Chungang University
Kim, Y. / 2011 / A study on the influence of service quality on customer satisfaction and revisit intention in the cosmetic stores / 석사 / Kyonggi University
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