지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.
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참고문헌 (21)
참고문헌 신청
/ / Women's wear: Access with the keyword 'V-VIP' / Fashion channel
Hirschman, E. C / 1982 / Hedonic consumption : Emerging concepts, methods and propositions / Journal of Marketing 46 (3) : 92 ~ 101
Jin Byoungho / 1998 / Consumer's perception of clothing price(PartⅠ)-Testing the validity of dimensions of clothing price / Journal of the Korean Society of Clothing and Tex
Jin Byoungho / 1998 / Consumer's perception of clothing price(PartⅡ)-The effect of product involvement and clothing price / Journal of the Korean Society of Clothing and Tex
Kwon Dohee / 2007 / The effects of consumer attitude based on shopping value, fashion brand sensitivity and types of collaboration / 석사 / Sung Kwan University
Hirschman, E. C / 1982 / Hedonic consumption : Emerging concepts, methods and propositions / Journal of Marketing 46 (3) : 92 ~ 101
Jin Byoungho / 1998 / Consumer's perception of clothing price(PartⅠ)-Testing the validity of dimensions of clothing price / Journal of the Korean Society of Clothing and Tex
Jin Byoungho / 1998 / Consumer's perception of clothing price(PartⅡ)-The effect of product involvement and clothing price / Journal of the Korean Society of Clothing and Tex
Kwon Dohee / 2007 / The effects of consumer attitude based on shopping value, fashion brand sensitivity and types of collaboration / 석사 / Sung Kwan University
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