지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study exceeds the view on the fragmentary fact-finding surveys related to theapplication of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit.
To fulfill the study objectives, a total of 433 questionnaires are being conducted to thecustomers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.
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참고문헌 (28)
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[학술
Agustin, C. / 2005 / Curvilinear effects of consumer loyalty determinants in relational exchanges / Journal of Marketing Research 42 (1) : 96 ~ 108
Aladwani, A. M / 2002 / Developing and valuation and instrument for measuring user-perceived web quality / Information & Management 39 (6) : 467 ~ 476
Chen, Y. H / 2008 / Culture impact on trsut: A comparison of virtual communities in China, Hong Kong, and Taiwan / Journal of Global Information Technology Management 11 (1)
Childerrs, T. L / 2001 / Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior / Journal of Retailing 77 (4) : 511 ~ 535
Agustin, C. / 2005 / Curvilinear effects of consumer loyalty determinants in relational exchanges / Journal of Marketing Research 42 (1) : 96 ~ 108
Aladwani, A. M / 2002 / Developing and valuation and instrument for measuring user-perceived web quality / Information & Management 39 (6) : 467 ~ 476
Chen, Y. H / 2008 / Culture impact on trsut: A comparison of virtual communities in China, Hong Kong, and Taiwan / Journal of Global Information Technology Management 11 (1)
Childerrs, T. L / 2001 / Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior / Journal of Retailing 77 (4) : 511 ~ 535
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