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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제13권 제6호
발행연도
2009.1
수록면
137 - 146 (10page)

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This study analyzed hierarchy of image for visual evaluation of flare skirt. This study analyzed expression words about flare skirt with frequency data of image expression words with different length and volume of flare. Stimuli for the study were set to be 4 different volume of flare (90°, 180°, 270°, 360°) and 3 different length of skirt(48cm, 58cm, 68cm). Stimuli were made by using I-Designer which is Virtual Sewing System. From simulation of flare skirt, the subjects were asked to write down suggested adjective freely and selected 210 adjectives. With this, we chose total 38 adjectives considering frequencies in the pre-study. And we analyzed the combination process of expression words according to construction factor of flare skirt and hierarchy of image from dendrogram which was resulted by hierarchical cluster analysis. 'Feminine' got high score in all 12 flare skirt. When the skirt was short, it was vivid, and as the skirt got longer, ordinary and pure image showed. Also, as the volume of flare got larger, the average of visual effect was higher than visual image. Visual hierarchy construction according to construction factors of flare skirt could be divided into visual image and visual effect, and visual image was shown to be form 'A type - large volume of flare and short skirt length', 'H type-small volume of flare and short skirt length' and 'X type - large volume of flare and long skirt length'.

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