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논문 기본 정보

자료유형
학술저널
저자정보
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한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제14권 제6호
발행연도
2010.1
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84 - 99 (16page)

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The aim of this study is to understand the wedding planners' general perceptions on Hanbok as a ceremonial dress in wedding ceremonies. Moreover, the study explores the aesthetic understanding of wedding planners on Hanbok which both influences their choice of recommendation and purchasing decisions. In the process of organizing the structure of weddings for clients, planners have naturally acquired the position of being able to influence the sales of the Hanbok industry. Moreover, brides-to-be are heavily dependant on wedding planners in sketching the outlines of their whole wedding. Therefore, in order to analyze the opinions of both subjects, a research survey was launched which involved three hundred participants from two groups: first, wedding planners who were free lancers working in the Chungdam District, and second, wedding planners who were working for wedding consulting firms. The survey method was based on one precedent study, in which a preliminary survey was conducted by interviewing companies in the Hanbok industry and wedding consulting firms, and an additional survey in the form of questionnaires. The STATA 11.0 program was used for analyzing the recruited data for frequency analysis and cross-tabulations analysis on career. The conclusion of this research may be used as substantial preliminary data in prospering the Hanbok industry, enhance and newly shape its marketing strategies and the conclusion is as follows. 1. Wedding planners have a more profound understanding on Hanbok and prioritize the significance of formative constituents in the order of color, material, style, size, and decoration. 2. The prospects of promoting the image of Hanbok through wedding planners is promising. According to surveys, this goes to show that the persuasion of wedding planners have brought a positive effect on choice of Hanbok and as wedding planners become more specialized, their involvement in preparing Hanbok with brides is increasing. 3. Wedding planners believed that the main reasons why future brides do not select Hanbok as a ceremony dress are that the cost is too high relative to practicality and that there are not enough opportunities to wear them.
#wedding planner #perceptions on Hanbok #Hanbok industry

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/ / Although there are items which their cells have an expected frequency of five or less, because there is no difference in the result of Fisher's exact test and χ², the verificati google schola / / nuptiality, at an all time low / Choseonilbo google schola / 2010 / Interview, Won Hyeeun, Director of Korea Hanbok Union google schola Choi Seonheong / 1998 / A Study on the wearing and Purchasing Hanbok of Korean Urban Women / Journal of the Korean of Costume 35 : 34 ~ google schola Choi Yeongmi / 1989 / A Research on Purchasing Behavior and the Decision F Factors Influenced in Purchasing Hanbok / Journal of the Korean of Costume 13 : 148 ~ google schola

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