지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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In recent decades there has been a growing awareness of the cities’role as an impetus for economic growth home and abroad, and similarly a growing willingness to develop strategies to market cities.
Increasingly efforts are being made to create attractive brand slogans and Korean cities have actively adopted brand slogans, many of which are in English. Against this backdrop, this research paper explores English brand slogan of local cities, basing itself on the assumption that these English city brand slogan are a form of translation, or rewriting, of such cities. The most prevalent forms of city brand slogans collected for this study are adject + city name, noun + city name,exclamation/possessive pronoun + city name, slogans with alliteration/rhyme, and compound word/newly-coined word. With such traits in common, English city brand slogans of local cities are short in length and contain easy words, which are readily accessible for readers home and abroad.
목차
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참고문헌 (20)
참고문헌 신청
Berg. L. van den / 1999 / Urban Competition, Marketing and the Need for Organizing the Capacity / Urban Studies 36 (6) : 987 ~ 999
Chesterman, Andrew / 2009 / The Name and Nature of Translator Studies / Hermes 42 : 13 ~ 22
Hermans, Theo / 1999 / Translation in Systems. Descriptive and System-oriented Approaches Explained / St . Jerome
Jakobson, Roman / 1992 / On Linguistic Aspects of Translation. Theories of Translation: An Anthology of Essays from Dryden to Derrida / The University Of Chicago : 144 ~ 151
Lefevere, Andre / 1990 / Translation: Its Genealogy in the West. Translation: History & Culture, Bassnet, in Translation, History and Culture / Cassell
Chesterman, Andrew / 2009 / The Name and Nature of Translator Studies / Hermes 42 : 13 ~ 22
Hermans, Theo / 1999 / Translation in Systems. Descriptive and System-oriented Approaches Explained / St . Jerome
Jakobson, Roman / 1992 / On Linguistic Aspects of Translation. Theories of Translation: An Anthology of Essays from Dryden to Derrida / The University Of Chicago : 144 ~ 151
Lefevere, Andre / 1990 / Translation: Its Genealogy in the West. Translation: History & Culture, Bassnet, in Translation, History and Culture / Cassell
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