지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This paper explores the readability of Internet websites owned and operated by small and medium sized Korean enterprises (SMEs). SMEsplay an important role in the Korean economy because of theirabundance and the employment opportunities they provide. In anexport-driven economy like Korea’s, many SMEs target overseasbuyers, and thus often operate their own English-language websites tomarket products and communicate with customers. Acknowledging thatcompany websites must present information in an accurate, attractive,and concise manner and that translation of these websites also have todeliver the same function as their originals do, this paper examines 20sites to identify elements that could potentially hamper their readability.
At the word, sentence, and textual levels, many cases confirm thatthese websites are flawed semantically and grammatically, unnatural,and in some cases incomprehensible. These issues not only affect thereadability of a company’s website, but can also undermine thebusiness’ credibility and image. Systemized editing and proofreadingsupport and further research on text convention of the websites are required.
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참고문헌 (30)
참고문헌 신청
/ / 두산백과사전
/ / 중소기업청
Baker, M. / 1992 / In other words : A Coursebook on Translation / Routeledge
Courtis, John K. / 1995 / ‘Readability of annual reports: Western versus Asian evidence’ / Accounting, Auditing & Accountability Journal 8 : 4 ~ 17
Davison, A. / 1988 / Assigning grade levels without formulas: Some case studies, In Readability, its past, present, and future / International Reading Association : 36 ~ 45
/ / 중소기업청
Baker, M. / 1992 / In other words : A Coursebook on Translation / Routeledge
Courtis, John K. / 1995 / ‘Readability of annual reports: Western versus Asian evidence’ / Accounting, Auditing & Accountability Journal 8 : 4 ~ 17
Davison, A. / 1988 / Assigning grade levels without formulas: Some case studies, In Readability, its past, present, and future / International Reading Association : 36 ~ 45
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