지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국자료분석학회 Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제14권 제5호
- 발행연도
- 2012.1
- 수록면
- 2,373 - 2,384 (12page)
이용수
초록· 키워드
오류제보하기
With the prevalence of social networking service (SNS), there are growing concerns over users giving out too much personal information and the possible leaks and improper use of it. For on-going use of SNS, trust in service provider has been proposed as a serious issue in this field. However, considering the main purpose of SNS use is to build and develop interpersonal relationship, the benevolence/integrity of other users can be more critical determinant for service use continuance. To reflect the property of SNS context, this study proposed a dichotomous approach for trust constructs, in which trust in service provider and trust in other users were examined simultaneously. For an empirical exploration, 268 samples were collected from the users of a social networking site. The results of a multiple regression analysis confirmed that continuance intention in SNS context is influenced by trust in other users rather than by trust in service provider. The results of this exploratory study might be useful for future research on trust construct in SNS context.
목차
등록된 정보가 없습니다.
참고문헌 (26)
참고문헌 신청
Ajzen, I. / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Process 50 : 179 ~ 211
Bauer, H. / 2002 / Building customer relations over the Internet / Industrial Marketing Management 31 : 155 ~ 163
Bhattacherjee, A. / 2001 / Understanding information systems continuance : an expectation-confirmation model / MIS Quarterly 25 (3) : 351 ~ 370
Davis, F. D. / 1989 / User acceptance of computer technology : A comparison of two theoretical models / Management Science 35 (8) : 982 ~ 1003
Flavian, C. / 2006 / The role played by perceived usability, satisfaction and consumer trust on website loyalty / Information & Management (43) : 1 ~ 14
Bauer, H. / 2002 / Building customer relations over the Internet / Industrial Marketing Management 31 : 155 ~ 163
Bhattacherjee, A. / 2001 / Understanding information systems continuance : an expectation-confirmation model / MIS Quarterly 25 (3) : 351 ~ 370
Davis, F. D. / 1989 / User acceptance of computer technology : A comparison of two theoretical models / Management Science 35 (8) : 982 ~ 1003
Flavian, C. / 2006 / The role played by perceived usability, satisfaction and consumer trust on website loyalty / Information & Management (43) : 1 ~ 14
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