지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study is written for analyzing what the most significant elements are in Brazil, where the Korean firms should subjugate and adjust to various obstacles, especially in condition of network competitiveness. The essential purpose of this study is to test empirically some relations of between the managing strategy of network competitiveness by Korean firms and the management performances: sales expansion, profit growth and management satisfaction of Korean firms operating in Brazil. This study is organized in two stages. First, the study model is designed by reappraising relevant theories, previous studies and the current investment qualifications in local Brazil. Second, the survey of Korean firms taken part in investment activities is implemented by collecting questionnaires. SPSS 12.0 for windows is being activated for correlation, reliability, validity and multi regression and finally the statistical method of structural equation modeling is utilized to testing the hypothesis by AMOS 7.0 for windows. In conclusion partially, for sales expansion, Korean enterprises are proved to activate the network competitive advantage called supplier rather than other 3 factors of distributors, internal workers and consumers
목차
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참고문헌 (16)
참고문헌 신청
Ballantyne, D. / 1995 / Improving the Quality of Services Marketing: Service (Re)design is the Critical Link / Journal of Marketing Management 11 (1-3)
Crosby, L. A. / 1990 / Relationship Quality in Services Selling / Journal of Marketing 54 (3)
Douglas, S. P / 1981 / Examining General Competitive Strategy Types in U.S. and European Markets / Journal of International Business Studies (Fall)
Douglas, S. P. / 1983 / Examining Performance of U.S. Multinationals in Foreign Markets / Journal of International Business Studies (Winter)
Hymer, S. / 1960 / The International Operations of National Firms: A Study of Direct Investment / 박사 / MIT Press
Crosby, L. A. / 1990 / Relationship Quality in Services Selling / Journal of Marketing 54 (3)
Douglas, S. P / 1981 / Examining General Competitive Strategy Types in U.S. and European Markets / Journal of International Business Studies (Fall)
Douglas, S. P. / 1983 / Examining Performance of U.S. Multinationals in Foreign Markets / Journal of International Business Studies (Winter)
Hymer, S. / 1960 / The International Operations of National Firms: A Study of Direct Investment / 박사 / MIT Press
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