지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The current research in the innovation literature demonstrates that a cross-functional teamis a critical factor for successful new product development. However, little research has beendone to investigate cultural aspects for successful new product development, including theinteraction between the level of cross-functional team activity and cooperative culture. Basedon an empirical study using a sample of 542 Korean manufacturing firms, this paper revealedthat both the level of cross-functional team activity and the level of cooperative culturepositively affect the efficiency and the effectiveness of new product development. Furthermore,this study also found that the interaction between cross-functional team activity andcooperative culture significantly affects the efficiency and the effectiveness of new productdevelopment. By integrating knowledge of the entire process of new product development andminimizing the problems in the manufacturing process, cross-functional team activity andcooperative culture enable organizations to increase the effectiveness of new product and toreduce development cost and duration. This study also showed that the role of cross-functionalteams and cooperative culture are more influential when organizational size is large, whichrepresents the complexity of an organization.
목차
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참고문헌 (41)
참고문헌 신청
Moenaert, R. K. / 1990 / An information transfer model for integrating marketing and R&D personnel in new product development projects / Journal of Product Innovation Management 7(2):91~107
Mone, M. A. / 1998 / Organizational decline and innovation : a contingency framework / Academy of Management Review 23:115~132
O'Reilly, C. A. / 1996 / Culture as social control : Corporations, cults, and commitment / Research in Organizational Behavior 18:157~200
Olson, E. M. / 1995 / Organizing for effective new product development : the moderating role of product innovativeness / Journal of Marketing 59:48~62
Olson, E. M. / 2001 / Patterns of cooperation during new product development among marketing, operations and R&D : Implications for project performance / Journal of Product Innovation Management 18(4):258~271
Mone, M. A. / 1998 / Organizational decline and innovation : a contingency framework / Academy of Management Review 23:115~132
O'Reilly, C. A. / 1996 / Culture as social control : Corporations, cults, and commitment / Research in Organizational Behavior 18:157~200
Olson, E. M. / 1995 / Organizing for effective new product development : the moderating role of product innovativeness / Journal of Marketing 59:48~62
Olson, E. M. / 2001 / Patterns of cooperation during new product development among marketing, operations and R&D : Implications for project performance / Journal of Product Innovation Management 18(4):258~271
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