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A Study on the Factors Analysis to Loyalty of the Press Website Users
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언론사 닷컴 충성도 결정요인에 관한 연구

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Type
Academic journal
Author
Journal
한국지식정보기술학회 한국지식정보기술학회 논문지 한국지식정보기술학회 논문지 제13권 제1호 KCI Accredited Journals
Published
2018.1
Pages
45 - 53 (9page)

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A Study on the Factors Analysis to Loyalty of the Press Website Users
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Abstract· Keywords

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The management crisis of the media is transforming the way in which traditional media control strategies differ. There have been newspaper clippings of printing press and switching to web pages to reduce printing costs, and greatly reduced the number of investigative staff needed to produce print newspapers and reorganize the web news for web news content. There is also speculation that profits from the traditional news media will not fall short of the revenue growth of the Internet. Recently, it has emerged as a critical topic in the media's survival strategy for how to design an internet news media strategy. Newspaper readers do not read news from paper newspapers and use various media such as web and mobile to consume news. As newspapers consume content through various platforms, the media market has become the exclusive market for several media companies. As the paper's readership falls flat, newspapers appeal to readers through various channels to overcome the limitations of paper media. Newspapers, which have remained unilaterally aware of the way they communicate independently of their readers, are now searching for images of their readers as flexible companies that provide customized contents and provide customized contents to readers. Efforts are being made to secure revenue by securing loyal customers and utilizing Internet media. Efforts to secure loyal readers will not be alone yesterday. Securing the reader's loyalty to the press website is an urgent task that must be addressed urgently. It is analyzed what components of the website's can stay on site longer and also lead to revisit. It is suggested how the organization's website and how the media outlets should be activated. The results of this study show that the content fidelity is very important to the user's loyalty to the user's loyalty and return time. It is needed to control the contents of the media website and use the website of the media website to enhance the relevance of the media website, and to organize the website specifically for the media website.

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References (17)

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E. Chu / 2009 / The past, present and future through the management analysis of the Korean media industry: Focusing on the newspaper industry / Proceedings of the Korean Society for Journalism and Communication :61~66 google schola Y. J. Kim / 2015 / Media consumption in the smart era / Korea Press Promotion Foundation google schola 임영호 / 2008 / 온라인 뉴스 이용자의 뉴스관과 뉴스이용 / 한국언론학보 52(4):179~204 dbpia E. Katz / 1974 / The Use of Communication / Sage :19~32 google schola P. Palmgreen / 1979 / Uses and gratifications and exposure to public television: a discrepancy approach / Communication Research 6:155~180 google schola

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