지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 105 - 117 (13page)
이용수
초록· 키워드
오류제보하기
IPTV companies have extended investments to ensure the subscribers and the government has provided the policy to promote IPTV industry. As a result, approximately 11% of households have subscribed to IPTV services, and this is the second fastest rate in Asia. However, some concerns have emerged that IPTV may take a long time to be spread or fail to diffuse. The reason for this opinion is because subscribers are increasing due to companies' incentive-driven marketing and government's support policies. Until now, much of innovative services had failed in achieving the customer' satisfaction and gone from the market. Therefore, the factors which affect customers' satisfaction should be analyzed to predict the potential of IPTV. Motivated by this concern, an empirical analysis was conducted to reveal the factors which affect user recommendation for IPTV service. This study investigated the effect of five factors for user recommendation and revealed that hedonic experience, QoS, and economic benefits were positively related to the recommendation.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Atkin, C / 1973 / Instrumental utilities and information seeking in New models for mass communication research / Sage : 205 ~ 242
Bradley, J / 1998 / Human-Computer Interaction and the growing role of social context / Bulletin of the American Society for Information Science 24 (3) : 18 ~ 19
Davis, F.D / 1989 / Perceived usefulness, perceived ease of use, and user acceptance of information technology / Management Information Systems Quarterly 13 (3) : 319 ~ 340
Deitel, H.M / 2001 / e-Business and e-commerce for managers / Prentice-Hall
Ferguson, D.A / 2000 / The World Wide Web as a functional alternative to television / Journal of Broadcasting & Electronic Media 44 (2) : 155 ~ 174
Bradley, J / 1998 / Human-Computer Interaction and the growing role of social context / Bulletin of the American Society for Information Science 24 (3) : 18 ~ 19
Davis, F.D / 1989 / Perceived usefulness, perceived ease of use, and user acceptance of information technology / Management Information Systems Quarterly 13 (3) : 319 ~ 340
Deitel, H.M / 2001 / e-Business and e-commerce for managers / Prentice-Hall
Ferguson, D.A / 2000 / The World Wide Web as a functional alternative to television / Journal of Broadcasting & Electronic Media 44 (2) : 155 ~ 174
이 논문의 저자 정보
최근 본 자료
댓글(0)
0