지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 51 - 68 (18page)
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초록· 키워드
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This study examines the factors that influence lead-users' intention to accept smartphone applications. Based on the Lead-User theory and the Technology Acceptance Model, this study includes the attitude toward innovative ideas and the attitude toward commercially attractive items to reflect the characteristics of lead-users.
Two hundred one respondents from the smartphone communities on the Web participated in the survey and an in-depth analysis based on Partial Least Squares (PLS) was carried out. The results indicate that the perceived playfulness, perceived usefulness and service quality positively affect the lead-users’intention to accept applications. The study further provides implications for practitioners to consider when developing and launching new technologies and products for the mobile communication industry.
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참고문헌 (33)
참고문헌 신청
/ / 전자신문
Adrian Holzer / 2011 / Mobile application market: A developer's perspective / Telematics and Informatics 28 : 22 ~ 31
E. M. Rogers / 1995 / Diffusion of Innovation, 4th ed / Free Press
E. von Hippel / 1986 / Lead Users: A Source of Novel Product Concepts / Management Science 32 (7) : 791 ~ 806
E. von Hippel / 2005 / Democratizing Innovation / MIT Press
Adrian Holzer / 2011 / Mobile application market: A developer's perspective / Telematics and Informatics 28 : 22 ~ 31
E. M. Rogers / 1995 / Diffusion of Innovation, 4th ed / Free Press
E. von Hippel / 1986 / Lead Users: A Source of Novel Product Concepts / Management Science 32 (7) : 791 ~ 806
E. von Hippel / 2005 / Democratizing Innovation / MIT Press
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