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The Trend of Environmental Industry and Overseas Expansion Case in Japan
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일본의 환경산업 동향과 해외진출 사례

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Type
Academic journal
Author
Journal
Electronic Trade Institute 전자무역연구 전자무역연구 제13권 제2호 KCI Accredited Journals
Published
2015.1
Pages
187 - 205 (19page)

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The Trend of Environmental Industry and Overseas Expansion Case in Japan
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Abstract· Keywords

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Purpose: This is an analysis about the growth of environmental industry in Japan on a basis of the idea that global attention and investment in environmental industry has been increased since 2008. Composition/Logic: This study observes how environmental industry which was introduced in the strategy for economic growth has been grew up. Based on this, we examine how environmental industry which contributed to the development of domestic economy has promoted overseas expansion analyzing success cases. Findings: The growth of environmental industry in early stage was represented the waste disposal by overwhelming percentage although it has turned into renewable energy field since 2011.3.11. This indicates environmental industry has been developed in multi-layered. The environmental industry policy in Japan suggests direction of improvement keeping pace with international environmental industry policy institutionally. As a result, it contributes recovery of domestic business conditions in some parts, but it doesn’t lead to overseas expansion case. Environmental industry requires collective acts including technology as well as operation and management. In the case of Japan, low price and operation competitiveness compared to technology competitiveness are inferred about the cause. The successful overseas expansion in common is to realize the importance of strategy to focus on specific products and user class, means of implementing its strategy, human resources who implements that strategy. Originality/Value: The chance that environmental industry is included as strategy of economic growth was Green New Deal Policy in 2009. New industry, environmental industry, was required for economic recovery over long-term stagnation. This means organizational change of environmental industry in aspect that environmental industry were promoted away from existing small environmental industry. The analysis of Trend of environmental industry and overseas expansion case in Japan is meaningful in a point that it can suggest its implication for Korea.

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