지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 135 - 145 (11page)
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초록· 키워드
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Contemporary consumers tend to consider internal values more important than external ones. The change from materialistic consumption to environmentally-friendly consumption shows change in the way of consumption in consumers. This study aims to identify types of well-being consumption behavior and compare them through purchase of organic cosmetics. The purpose of this study is to understand consumption behavior types of wellbeing consumers, their awareness of well-being, and the relation between the types and behavior of organic cosmetics as well as to learn about the direction the well-being should follow in the future. Total 500 copies of questionnaires were distributed and 479 were collected; finally, total 463 copies, excluding 16 copies that were unreliable, were used for the final analysis based on the statistics using SPSS v. 14.0. Based on these materials,types of consumers were divided into plan-emphasizing type, health-seeking type, environment-seeking type and trend-following type and each buying behavior was examined. Based on the result of this survey, the study result revealed that there was difference in the characteristics of consumers according to their type of consumption behaviors and confirmed that there was difference in purchasing behavior of organic cosmetics according to each type.
목차
등록된 정보가 없습니다.
참고문헌 (35)
참고문헌 신청
Assael H / 1992 / Consumer behavior & marketing action. 4th ed / PWS-Kent Publishing Co
Brooker G. / 1993 / Product perception, preferences and knowledge decision in conducting research / Adv. Consumer Res 20 : 229 ~ 231
Homer PM / 1998 / A structural equation test of the value-attitude-behavior hierarchy / J. Person. Soc. Psychol 54 : 638 ~ 646
Sheth JN / 1991 / Why we buy what we buy: A theory of consumption values / J. Business Res 22 : 159 ~ 170
Thompson CJ / 2002 / Consumer value systems in the age of postmodern fragmentation: The cases of the natural health microculture / J. Consumer Res 28 : 550 ~ 571
Brooker G. / 1993 / Product perception, preferences and knowledge decision in conducting research / Adv. Consumer Res 20 : 229 ~ 231
Homer PM / 1998 / A structural equation test of the value-attitude-behavior hierarchy / J. Person. Soc. Psychol 54 : 638 ~ 646
Sheth JN / 1991 / Why we buy what we buy: A theory of consumption values / J. Business Res 22 : 159 ~ 170
Thompson CJ / 2002 / Consumer value systems in the age of postmodern fragmentation: The cases of the natural health microculture / J. Consumer Res 28 : 550 ~ 571
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