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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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A synesthetic metaphor means that a meaning is changed from one sense to another sense. This paper is a part of the research on the synesthetic metaphors appearing in Korean and Chinese advertisements, and on something common and different, and characteristics of the Korean and Chinese languages and cultures. This paper investigated synesthetic metaphors appearing in Korean and Chinese food advertisements by focusing on the sense of taste. Owing to the characteristics of food advertisements, the words in the advertisements were greatly related to the sense of taste, a flavor of food. Accordingly, most synesthetic metaphors had something to do with the transition from one sense to another. The survey result of this study revealed that more synesthetic metaphors appearing in food advertisements were found in Korean advertisements. Also it was found that the transition between senses was mostly in consistent with the synesthetic metaphors appearing in literary work corpora and dictionaries revealed in a previous study, but that the metaphors not used in general texts were allowed in the food advertisements.
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참고문헌 (10)
참고문헌 신청
Chung In-Soo / 1997 / Synaesthetic Transfer of Korean Adjectives / Studies in Modern Grammatical Theories 11 : 163 ~ 180
Heo Jeong-Young / 2011 / A study on the contrast of Synesthetical meaning transfer in Chinese and Korean / 석사 / Kyung-hee University
Kim Chan-Wha / 2010 / The Strucrure of Meaning in Korean and Chinese Sensitive adjective / Korean Studies Information Co., Ltd
Kim Jung-Hyeon / 2001 / A Cognitive Linguistic Approach on Synaesthetic Expressions in Korean / Discourse and Cognition 8 (2) : 23 ~ 46
Lee Seong-Beom / 2013 / Food and Language: A Contrastive Study of the Food Culture / Sogang University Press
Heo Jeong-Young / 2011 / A study on the contrast of Synesthetical meaning transfer in Chinese and Korean / 석사 / Kyung-hee University
Kim Chan-Wha / 2010 / The Strucrure of Meaning in Korean and Chinese Sensitive adjective / Korean Studies Information Co., Ltd
Kim Jung-Hyeon / 2001 / A Cognitive Linguistic Approach on Synaesthetic Expressions in Korean / Discourse and Cognition 8 (2) : 23 ~ 46
Lee Seong-Beom / 2013 / Food and Language: A Contrastive Study of the Food Culture / Sogang University Press
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