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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – Currently, the foreign trade environment in China has shifted to a very different system. Korean enterprises have been forced to compete with Chinese enterprises in today’s world market owing to the economic growth and technical improvement in China.
Research design, data, and methodology – The author visited Korean export enterprises in Shanghai from January 5 to 12, 2014 to implement a questionnaire survey and conduct in-depth interviews with the local enterprises. The author investigated the Shenyang area using e-mail communication. For the questionnaire, one copy of the questionnaire was given to each business and to a staff member for each of the products when a company sold multiple products.
Results – Selling cost advantage, efficiency of economic scale, and product differentiation had the most influence on Korean enterprises' export strategy to China. Additionally, entry barrier, product differentiation, and concentration all had an influence on Korean enterprise export strategy to China as well.
Conclusion – Korean enterprises developed strategies for price priority, economies of scale, and product differentiation based on changes in the competitive structure in the Chinese market.
목차
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참고문헌 (24)
참고문헌 신청
Choi, Heung-Su / 2012 / Administrative monopoly in China that prevents fair market competition / Chindia Journal 1 : 12 ~ 13
Council on diplomatic relations in Europe / 2013 / Joongang Ilbo China Research Institute. CHINA 3.0 / Cheongrim Publishing : 217 ~ 229
Han, Hyeok / 2000 / A study on expansion of South Korea-China trade / master / Kyonggi University
Han, U-Deok / 2012 / No China known / Cheongrim Publishing
Internal material of 'M' Company / 2013 / China being financial power and Korea's counteraction. Internal material of 'M'Company. Seoul / Internal material of 'M'Company
Council on diplomatic relations in Europe / 2013 / Joongang Ilbo China Research Institute. CHINA 3.0 / Cheongrim Publishing : 217 ~ 229
Han, Hyeok / 2000 / A study on expansion of South Korea-China trade / master / Kyonggi University
Han, U-Deok / 2012 / No China known / Cheongrim Publishing
Internal material of 'M' Company / 2013 / China being financial power and Korea's counteraction. Internal material of 'M'Company. Seoul / Internal material of 'M'Company
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