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A Comparative Study on the Discount Store Selection Behavior between the Korean and the Chinese Consumers'
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한,중 소비자의 할인점 점포선택행동 비교

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Type
Academic journal
Author
Journal
한국유통과학회 유통과학연구 유통과학연구 제5권 제1호 KCI Accredited Journals
Published
2007.1
Pages
41 - 56 (16page)

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A Comparative Study on the Discount Store Selection Behavior between the Korean and the Chinese Consumers'
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Abstract· Keywords

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China has achieved the most rapid economic growth in the last 20 years, especially since its joining into WTO. Lots of world retail companies are rushing into chinese market. Especially, many discount store operators have been successfully operating and expanding their businesses. Therefore throughly understanding the character of consumers of china, basing on the careful market analysis and implementing correct marketing policies will help to promote retail enterprises' self-competitive in th market.
#discount store #store selection behavior #consumer

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