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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society.
Research Design, Data, and Methodology – This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance.
Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance.
Results – The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance.
Conclusions – CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links
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참고문헌 (26)
참고문헌 신청
/ / Nestle Creating Shared Value Report 2011 / Nestle
Bockstette, V. / / Creating Shared Value: A How to Guide for the New Corporate (R)evolution
Brorson, T. / 2006 / Environment Management -How to Implement an Environment Management System within Company or Other Organization / EMS AB
Carroll, A. B. / 1991 / The Pyramid of Corporate Social Responsibility : Toward the Moral Management of Organizational Stakeholder / Journal : Business Horizons 34 (4) : 1 ~
Carroll, A. B. / 2009 / Business and society:ethics and stakeholder management / South-Western, 1-13
Bockstette, V. / / Creating Shared Value: A How to Guide for the New Corporate (R)evolution
Brorson, T. / 2006 / Environment Management -How to Implement an Environment Management System within Company or Other Organization / EMS AB
Carroll, A. B. / 1991 / The Pyramid of Corporate Social Responsibility : Toward the Moral Management of Organizational Stakeholder / Journal : Business Horizons 34 (4) : 1 ~
Carroll, A. B. / 2009 / Business and society:ethics and stakeholder management / South-Western, 1-13
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