지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture.
Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display.
Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence.
Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.
목차
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참고문헌 (15)
참고문헌 신청
Jee, Jin-ho / 2000 / A Study on the Traditional Periodic Market place as Cultural Tourism Resources / Journal of Korea Academic Society of Travel 12 : 246 ~ 257
Kim, Young-Ei / 2012 / Present and Future of the Korean Firms : Focused on the Traditional Market / Proceedings of 2012 Summer International Conference of KODISA : 47 ~ 56
Lee, Lang Ju / 2008 / A Study on the Visual Merchandising For revitalization of Traditional market / Design Studies 17 (1) : 252 ~ 253
Lee, Myung Hwan / 2001 / Regarding the Attribute of Coping with the Sensitive Purchasing Trend / journal of korea digital design council 2 : 53 ~ 64
Yoon, Sook-Ja / 2006 / International Stratery of Rice Cake and Korean Traditional Cookie / Food Industrial and Nature 11 (2) : 25 ~ 28
Kim, Young-Ei / 2012 / Present and Future of the Korean Firms : Focused on the Traditional Market / Proceedings of 2012 Summer International Conference of KODISA : 47 ~ 56
Lee, Lang Ju / 2008 / A Study on the Visual Merchandising For revitalization of Traditional market / Design Studies 17 (1) : 252 ~ 253
Lee, Myung Hwan / 2001 / Regarding the Attribute of Coping with the Sensitive Purchasing Trend / journal of korea digital design council 2 : 53 ~ 64
Yoon, Sook-Ja / 2006 / International Stratery of Rice Cake and Korean Traditional Cookie / Food Industrial and Nature 11 (2) : 25 ~ 28
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