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The Effect of Service Quality on Satisfaction and Intention of Continuation in Martial Arts Trainee
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무도수련생의 도장 서비스품질 지각이 수련만족과 수련지속의도에 미치는 영향

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Type
Academic journal
Author
Journal
Korean Alliance of Martial Arts 대한무도학회지 대한무도학회지 제13권 제2호 KCI Accredited Journals
Published
2011.1
Pages
177 - 188 (12page)

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The Effect of Service Quality on Satisfaction and Intention of Continuation in Martial Arts Trainee
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Abstract· Keywords

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This study was to find out the effect of service quality on satisfaction and intention of continuation in martial arts trainee. The 322 questionnaires of martial arts trainees of 8 facilities in Seoul and Kyunggi were subjected by convenience sampling. The methods to obtain the results are explanatory factor analysis, calculated Cronbach'α values, simple regression analysis and multiple regression analysis. The research findings, with the mentioned research methods and procedures as the standard, are such:First, it has been shown that service outcome, and interaction of service quality have an positive effect on training satisfaction. Second, it has been shown that service outcome, and interaction of service quality have an positive effect on training intention of Continuation. Third, it has been shown that training satisfaction has an positive effect on training intention of continuation.
#무도수련생 #서비스품질 #수련만족 #지속수련의도 #Martial Arts Trainee #Service quality #Satisfaction #Intention of continuation

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References (11)

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Ko, Y. J / 2000 / A Multidimensional and Hierarchical Model of Service Quality in the Participant Sport Industry / 박사 / Ohio State University, Columbus, Ohio google schola 강진형 / 2001 / 무도장 소비자의 서비스품질 지각에 따른 마케팅믹스 / 박사 / 세종대학교 대학원 google schola 김성배 / 2005 / 태권도장 서비스품질 요소가 고객만족 및 충성도에 미치는 영향 / 한국 스포츠 리서치 16 (6) : 999 ~ 1006 google schola 김영갑 / 2005 / 태권도장 수련생의 지각된 서비스품질과 수련만족도 및 수련참가지속의 관계 / 한국스포츠사회학회지 18 (3) : 417 ~ 428 google schola 노동연 / 2005 / 스포츠센터 서비스 공정성과 만족, 관계마케팅, 구매행동의 인과관계 / 박사 / 단국대학교 대학원 google schola

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