지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 141 - 156 (16page)
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This paper was focused on difference analysis of visitor motivation by satisfaction in the local festival. In order to carry out the empirical study, 292 survey questionnaires were collected in Danyang. SPSS Win 18.0 statistics packages were utilized for analysis of factor analysis and regression analysis. In the results were as follows: first, analysis on the visitor motivation effected every factor of satisfaction of local festival. second, it was suggest that the satisfaction of participation in recreation was new experience oriented group. And, third, visitor motivation of the local festival was appeared to have positive influence on the satisfaction level of the local festival. Therefore, this study propose to provide the useful information to the festival planner, and suggests concerning the resultant meaning of developing festival program, and presents the strategies of festival product development and promotion mix.
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참고문헌 (36)
참고문헌 신청
Backman, K. / 1995 / Event Tourism: An Examination of Motivations and Active / Festival Management & Event Tourism 1 : 15 ~ 24
Breen, H. / 2001 / A comparison of survey methods to estimate visitor expenditure at a local event / Tourism Management 22 (5) : 473 ~ 479
Crompton, J. L. / 1997 / Motives of visitors attending festival events / Annals of Tourism Research 24 (2) : 425 ~ 439
Formica, S. / 1996 / A market Segmentation of Festival Visitor: Umbria Jazz Festival in Italy / Festival Management & Event Tourism 3 : 175 ~ 183
Fornell, C. / 1981 / Evaluating Structural Equation Models with unobservable variables and measurement error / Journal of Marketing Research 18 (1) : 39 ~ 50
Breen, H. / 2001 / A comparison of survey methods to estimate visitor expenditure at a local event / Tourism Management 22 (5) : 473 ~ 479
Crompton, J. L. / 1997 / Motives of visitors attending festival events / Annals of Tourism Research 24 (2) : 425 ~ 439
Formica, S. / 1996 / A market Segmentation of Festival Visitor: Umbria Jazz Festival in Italy / Festival Management & Event Tourism 3 : 175 ~ 183
Fornell, C. / 1981 / Evaluating Structural Equation Models with unobservable variables and measurement error / Journal of Marketing Research 18 (1) : 39 ~ 50
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