지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 257 - 275 (19page)
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초록· 키워드
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This study is to find out non verbal communication factors of family restaurants and to clarify the effects of each factor on brand image and brand trust. The analyses show that there are four non verbal communication factors of family restaurants: body language, space language, intent language and physical appearances. In the relationship between non verbal communication and brand image, the four non verbal communication factors all have influences on brand image. Of all, body language has the most effect on brand image and is followed by space language, intent language and physical appearances in the effect on brand image. In the relationship between non verbal communication and brand trust, only body language and physical appearances except space language and intent language have influences on brand trust. Brand image has significant impact on brand trust. Space language and intent language out of the four non verbal communication factors have no direct effect on brand trust, but they have indirect effect on brand trust through brand image.
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참고문헌 (31)
참고문헌 신청
[단행본]
Aaker, J. / 1997 / Dimensions of brand personality / Journal of Marketing Research 34 (8) : 347 ~ 373
Anderson, E. / 1989 / Determinants of Continuity in Conventional Industrial Channel Dyads / Marketing Science 8 (fall) : 310 ~ 323
Anderson, J. / 1990 / A model of distributor firm and manufacturing firm working partnership / Journal of Marketing 54 (1) : 90 ~ 102
Argyle, M. / 1970 / The communication of inferior and superior attitudes by verbal and nonverbal signals / British Journal of Social and Clinical Psycholgoy 9 (3) : 56 ~ 78
Aaker, J. / 1997 / Dimensions of brand personality / Journal of Marketing Research 34 (8) : 347 ~ 373
Anderson, E. / 1989 / Determinants of Continuity in Conventional Industrial Channel Dyads / Marketing Science 8 (fall) : 310 ~ 323
Anderson, J. / 1990 / A model of distributor firm and manufacturing firm working partnership / Journal of Marketing 54 (1) : 90 ~ 102
Argyle, M. / 1970 / The communication of inferior and superior attitudes by verbal and nonverbal signals / British Journal of Social and Clinical Psycholgoy 9 (3) : 56 ~ 78
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