지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 123 - 143 (21page)
이용수
초록· 키워드
오류제보하기
Duty-free shopping is not only critical to tourist shopping, but also a sizable part in oversea tourism. From records of the Korea National Tourism Organization, Chinese tourists are increasing, and accordingly it estimates that the trend would accelerate in the future. To unleash the shopping passion of the expected Chinese tourists in Korea duty-free shops, it is necessary to study the duty-free shopping pattern of Chinese tourists to Korea. The following research is conducted for above reasons. Conclusions as below: First, in terms of optional attributes of duty-free shops, customers’ importance scores higher than satisfaction, meaning the high expectation on duty-free shops. Thus to attract more Chinese tourists, the managers ought to understand their needs and enhance satisfaction. Second, though little correlation between importance and loyalty of optional attributes from Chinese tourists in Korea, there is strong mutual influence of satisfaction and loyalty of optional attributes. Therefore, improvement of satisfaction would lead improvement of loyalty. Third, from IPA analysis, it is obvious that Chinese tourists have high importance yet low satisfaction, and the other part which deserves centralized management is in-store activities. Managers of duty-free shops would realize that, among in-store activities, price is critical for tourists’ selection, so that relevant policies on pricing should be the focus.
목차
등록된 정보가 없습니다.
참고문헌 (35)
참고문헌 신청
Belk, R. W. / 1979 / Gift-giving Behavior / Research in Marketing 2 : 95 ~ 126
Boulding, W. / 1993 / A dynamic process model of service quality: From expectations to behavioral intentions / Journal of Marketing Research 30 (2) : 7 ~ 27
Christiansen, T. / 2002 / Is it the mood or the mall that encourages tourists to shop? / J. Shopp: Center Res 91 : 7 ~ 26
Chuck Y. Gee. / 1997 / The Travel Industry / John Wiley & Sons Inc
Czepiel, John A. / 1987 / Exploring the Concept of Loyalty in Services. in The Services Marketing Challenge: Integrating for Competitive Advantage / AMA : 91 ~ 94
Boulding, W. / 1993 / A dynamic process model of service quality: From expectations to behavioral intentions / Journal of Marketing Research 30 (2) : 7 ~ 27
Christiansen, T. / 2002 / Is it the mood or the mall that encourages tourists to shop? / J. Shopp: Center Res 91 : 7 ~ 26
Chuck Y. Gee. / 1997 / The Travel Industry / John Wiley & Sons Inc
Czepiel, John A. / 1987 / Exploring the Concept of Loyalty in Services. in The Services Marketing Challenge: Integrating for Competitive Advantage / AMA : 91 ~ 94
이 논문의 저자 정보
최근 본 자료
댓글(0)
0