지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Since mid of 1990's Vietnamese food had been advanced in Korea, the franchises and branches of the Vietnam food restaurant remarkably has grown in numbers. It was estimated that the number of Vietnamese food franchise was not less than 30's and the market size of food industry would be around 200 million dollars in Korea.
While the interests and study on the globalization of Korean food had been recently increasing, the Southeast Asian food, especially Vietnamese food which had significantly taken place as one kind of food service had few academic approaches to research on the current situation and transition on Vietnamese food in Korea.
This study is an experimental attempt to inquire for the Vietnamese food culture and the Vietnamese food in Korea. Through the field research at local(Vietnamese) restaurant, the interviews with the local residents and questionnaire survey on the Vietnamese food from Korean customers, the article examined the 'Southeast Asian Phenomena' in Korea by tracing the origins and pathway how Vietnamese food could be established in Korean food market. In addition, it tries to prove that current growth of Vietnamese food in Korea could be extend and explicated as real 'Vietnamese Phenomena'.
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참고문헌 (21)
참고문헌 신청
Choi, Trieu Thi / 2005 / The Food of Vietnam. Periplus Editions
Esterik, Penny Van / 2008 / Food Culture in Southeast Asia / Greenwood Press
Han CM / 1988 / Country of origin effects for uni-lateral and bi-national products / Journal of International Business 19 (2) : 235 ~ 255
Olsen J.E / 1993 / Influencing consumers' selection of domestic versus imported product: implications for marketing based on a model of helping behavior / Journal of Academy
Sheen, Barbara / 2006 / Food of Vietnam / Thompson & Gale press
Esterik, Penny Van / 2008 / Food Culture in Southeast Asia / Greenwood Press
Han CM / 1988 / Country of origin effects for uni-lateral and bi-national products / Journal of International Business 19 (2) : 235 ~ 255
Olsen J.E / 1993 / Influencing consumers' selection of domestic versus imported product: implications for marketing based on a model of helping behavior / Journal of Academy
Sheen, Barbara / 2006 / Food of Vietnam / Thompson & Gale press
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