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Determinants of Movie Survival Time in the Korean Movie Exhibition Market
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한국 영화시장에서 영화 성과의 결정요인에 관한 연구:생존분석을 중심으로

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Type
Academic journal
Author
Journal
한국경제통상학회 경제연구 경제연구 제29권 제3호 KCI Accredited Journals
Published
2011.1
Pages
139 - 160 (22page)

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Determinants of Movie Survival Time in the Korean Movie Exhibition Market
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Abstract· Keywords

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This study examines the determinants of movie survival time in the Korean movie exhibition market using survival analysis. From the empirical analysis on the weekly Top 15 wide-release movies from January 2008 to December 2009, we find that the word-of-mouth effect is an important determinant of movie run-length in the Korean movie exhibition market. The number of opening screens is shown to have a positive relation with movie survival time. The impact of origin of country is not significant when variables like opening screens are controlled in the estimation, while the descriptive statistics shows that on average local movies were played longer than foreign movies in the Korean movie exhibition market. High season is appeared to be negatively associated with movie survival time.
#생존분석 #입소문 #상영기간 #survival analysis #word-of-mouth #run length

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/ / www.kobis.or.kr / 영화진흥위원회 입장권통합전산망 google schola / / www.kofic.or.kr / 영화진흥위원회 google schola / / www.naver.com / 온라인 포털 사이트 NAVER google schola Basuroy, S. / 2003 / How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power and Budgets / Journal of Marketing 67 : 103 ~ 117 google schola Chisholm, D. / 2006 / When to Exit a Product: Evidence from the US Motion Picture Exhibition Market / American Economic Review 96 (2) : 57 ~ 61 google schola

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