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Expression analysis of Chinese traditional embroidery in Gucci Collection
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Gucci Collection에 나타난 중국 전통 자수의 표현 분석

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Type
Academic journal
Author
Zhang Ti Dan (성신여자대학교) Chang Min-Jung (성신여자대학교)
Journal
Society of Korean Traditional Costume Journal of Korean Traditional Costume Vol.22 No.3 KCI Accredited Journals
Published
2019.9
Pages
93 - 113 (21page)
DOI
10.16885/jktc.2019.09.22.3.93

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Result
Expression analysis of Chinese traditional embroidery in Gucci Collection
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Recently, re-branding has become increasingly popular among overseas famous brands which is the system that replacing creative directors. Among them, Gucci is a successful representative brand. Gucci"s creative director, Alessandro Michele, boasts a genius sense of freedom and harmony that breaks the boundaries of past and present, male and female, eastern and western, with liberal sensibilities. Embroidery is an area of textile art that shows beautiful patterns with various techniques using various materials and tools on the fabric. Gucci, a world-famous brand in the fashion market, positively applied Oriental culture to contemporary fashion. The purpose of this study is to analyze the expression of Chinese traditional embroidery in the Gucci Collection. For this purpose, 122 of the total 698 photographs were analyzed. The photographs for analysis were limited from 2016 S/S to 2018 F/W. Among the expressive elements of Chinese traditional embroidery shown in the Gucci Collection, the patterns were analyzed as animal, plant, geometry, and nature, and the highest score was 51.7% for plants, followed animals, nature, and geometry. As a result of color classification, red, orange, yellow, green, blue, violet, white and black were analyzed. As a result, red color was highest at 26.74%, followed by orange color, yellow color, Green, blue , purple, white, black. It is thought that the highest color of the plants is represented by flowers, leaves and other plants. As embroidery technique and printing technique were analyzed, embroidery was the largest with 75% and printing technique was 15%. I hope that future research will be able to explore more accurate trends of modern fashion for more brands. And I hope this study will help diversify of Chinese traditional embroidery and modern fashion.
#Alessandro Michele(알렉산드로 미켈레) #Chinese tradition(중국전통) #Embroidery(자수) #Gucci(구찌)

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. Gucci Collection에 나타난 조형적 특성
Ⅳ. 결론
참고문헌

References (55)

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패션엔 / 구찌의 ‘알렉산드로 미켈레 효과’는 현상이아닌 현실이었다 google schola 남구희 / 2012 / 전통자수의 문화상품 개발 연구 / 상품문화디자인학연구 (30):143~149 dbpia 한영화 / 1999 / 전통자수 / 대원사 :70~71 google schola Frida Giannini / 2011 / Gucci: The Making of / Rizzoli International Publications Inc :14 google schola 최유정 / 2019 / 구찌 컬렉션에 나타난 미적 특성 google schola

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