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학술저널
저자정보
저널정보
한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제18권 제3호
발행연도
2019.1
수록면
143 - 164 (22page)

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In this study, we tried to analyze the differences in demographic characteristics between subdivided clusters, the destinations selection attributes, and the satisfaction level and revisiting intention through the cluster analysis by lifestyle type of visitors to the Jungmun Resort Complex. According to the analysis of lifestyle factors, it was extracted as six factors: culture and leisure type, substance type, self-sufficient type, active type, traditional conservative type, and social type. Through the analysis of clusters by lifestyle type, it was classified into three groups: social group, active group, cultural group and substance group. There were significant differences in demographic characteristics among clusters by gender, age and occupation, and in all three clusters there were large distributions of students and employees by occupation and 20s by age, and in group 2 (active group) they were found to be generally distributed evenly among age and occupation. There are significant differences in all of the destinations selection attributes, and it has been shown that all seven factors of the selection attribute are important in cluster 2 (active group). In addition, it was found that there were significant differences between both satisfaction and revisit intention, and that satisfaction and revisit intention were high in Cluster 1 (Social Group).

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