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A study on User Experience of Mobility Platform Service-Focused on kakao Taxi and Tada-
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모빌리티 플랫폼 서비스의 사용자 경험 연구-카카오 택시와 타다를 중심으로-

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Type
Academic journal
Author
Journal
The Korea Society of Digital Policy & Management 디지털융복합연구 디지털융복합연구 제17권 제7호 KCI Accredited Journals
Published
2019.1
Pages
351 - 357 (7page)

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A study on User Experience of Mobility Platform Service-Focused on kakao Taxi and Tada-
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A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.
#Mobility Platform #Service #User Experience #Kakao taxi #TADA #Preference

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