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A Study on the Influence of Acceptance Factors of ICT Convergence Technology on the Intention of Acceptance in Agriculture : Focusing on the Moderating Effect of Innovation Resistance
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ICT융합기술 수용요인이 농업분야의 수용의도에 미치는 영향에 관한 연구: 혁신저항의 조절효과를 중심으로

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Type
Academic journal
Author
Journal
The Korea Society of Digital Policy & Management 디지털융복합연구 디지털융복합연구 제17권 제9호 KCI Accredited Journals
Published
2019.1
Pages
115 - 126 (12page)

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A Study on the Influence of Acceptance Factors of ICT Convergence Technology on the Intention of Acceptance in Agriculture : Focusing on the Moderating Effect of Innovation Resistance
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Research history (2)

2020

(A) study on the effect of acceptance factors of ICT convergence technology using UTAUT on smart farm startup intention : focused on the mediating effect of technology acceptance intention and moderating effect of the regulatory focus
이태열 정보경영학과 2020.01 Thesis

2019

A Study on the Influence of Acceptance Factors of ICT Convergence Technology on the Intention of Acceptance in Agriculture : Focusing on the Moderating Effect of Innovation Resistance
이태열 ,  허철무 디지털융복합연구 2019.01 Academic journal
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Abstract· Keywords

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This study is a survey of people who are return to farming on the intention of accepting ICT convergence technology in agriculture. The research targets were 218 people based on convenience and judgment sampling methods, and the exploratory factor analysis and multiple return analysis were performed with SPSS 22.0. As a result, the independent variables such as performance expectation, effort expectation, and social influence had a positive effect on the acceptance intention of ICT convergence technology in agriculture. In addition, the moderating effects of innovation resistance on these influence relationships were also verified. The limitations of this study are the lack of verification of perception changes and the inability to control variables. As a result of this research, the results of the UTAUT in other fields were confirmed in this study. It is hoped that this study will further facilitate the research of agriculture in ICT convergence technology.
#ICT convergence technology #Agricultural ICT convergence technology #Innovation resistance #UTAUT #Moderate effect #Regression analysis

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References (29)

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H. S. Kim / 2014 / Strategies and Tasks of ICT Convergence for the Creative Agriculture Realization google schola 김주만 / 2018 / ICT 기술 고도화를 통한 스마트농업 확산 / 한국인터넷방송통신학회 논문지 18(4):117~122 dbpia V. Venkatesh / 2003 / User acceptance of information technology : Toward a unified view / MIS Quarlerly 27(3):425~478 google schola 박현지 / 2018 / ICT 기반 관광옴니채널에 대한 고객행동분석-인구통계학적 특성에 따른 통합기술수용모형의 변수를 중심으로- / 디지털융복합연구 16(6):95~104 Crossref G. Y. Kim / 2016 / A Study on the Factors Influencing the Internet of Things(IoT) Technology Acceptance of SMEs: Applying Unified Theory of Acceptance and Use ofTechnology(UTAUT) google schola

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