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Acceptance of Smart Clothing Based on Outdoor Consumption Behavior
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논문 기본 정보

Type
Academic journal
Author
Journal
The Society of Fashion & Textile Industry 한국의류산업학회지 한국의류산업학회지 제22권 제2호 KCI Accredited Journals
Published
2020.1
Pages
209 - 221 (13page)

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Acceptance of Smart Clothing Based on Outdoor Consumption Behavior
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Abstract· Keywords

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Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.

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채진미 / 2009 / 상용화된 스마트 의류제품에 대한 소비자의 수용도 / 감성과학 12(2):181~192 dbpia Chen, M. / 2017 / Wearable 2.0: Enabling human-cloud integration in next generation healthcare systems / IEEE Communications Magazine 55(1):54~61 Crossref 조하경 / 2010 / 소비자 라이프 스타일 기반의 스마트 의류 기획을 위한 요인 연구 / 감성과학 13(1):11~20 dbpia 조현승 / 2014 / 스마트 의류 상품 기획을 위한 감성 효과 분석 / 감성과학 17(3):49~56 dbpia 최선윤 / 2006 / 스마트 의류 개발과 활용을 위한 소비자 인식 조사 / 한국의류산업학회지 8(4):420~426 google schola

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