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논문 기본 정보

자료유형
학술저널
저자정보
정인희 (서울대학교 생활과학 대학 의류학과) 이은영 (서울대학교 생활과학 대학 의류학과)
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한국의류학회 한국의류학회지 한국의류학회지 제23권 제1호
발행연도
1999.1
수록면
128 - 139 (12page)

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As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.

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