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논문 기본 정보

자료유형
학술저널
저자정보
이신규 (배재대학교 경영대학 무역학과)
저널정보
한국정보기술전략혁신학회 정보학연구 정보학연구 제9권 제1호
발행연도
2006.1
수록면
65 - 79 (15page)

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e-Marketplace is a business concept which is importantly considered in the area of marketing. e-Marketplace provides the public field in which multi-purchasers can efficiently trade with multi-suppliers. Supply Chain Management(SCM) is being widely acknowledged by the development of information technology. SCM is well known as one of the key issues lately. The complexity of supply chains and the associated potential opportunities for gaining a competitive edge by designing a product and process to support supply chain management can be significant. In order to achieve successful implementation of supply chain management system, companies should understand some barriers in implementation and set up effective and integrated information system. Standardization of logistics is needed through the unification of EDI, Bar Code, Pallet and so on. It's effect is magnified on Efficient Consumer Response such as efficient store assortment, efficient replenishment, efficient promotion and efficient product introduction. International logistics management is the integration of key business processes from original suppliers to end user that provides products, services and information that add value for customers. e-Logistics is being used in managing the international logistics. In this study, three basic e-SCM models for the strategic implementation of supply chain management are suggested. Among them, the virtual company can be the best one we can develop in order to cope with the individualized customer needs.

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