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논문 기본 정보

자료유형
학술저널
저자정보
이명희 (성신여자대학교 의류학과) 강승희 (성신여자대학교 의류학과)
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한국의류학회 한국의류학회지 한국의류학회지 제22권 제8호
발행연도
1998.1
수록면
1,111 - 1,121 (11page)

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초록· 키워드

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The objectives of this study were to identify the dimensional structure of female impression formation based on ornaments and color of jacket, and to analyze the effect of ornaments, color of jacket, and perceiver's gender on impression formation. The experimental design was 3$\times$4$\times$2(ornaments$\times$color of jacket$\times$gender) factorial design by 3 independent variables. The stimuli of color photographs of female model and the semantic differential scale were used. Samples were 288 college males and females. The data were analyzed by factor analysis, ANOVA, duncan's multiple range test, and t-test. Four factors derived to account for the dimensions of impression formation. These were potency, elegance, evaluation, youthfulness, and feminine. Wearing of large ornaments(a necklace and earrings) had a negative effect on impression of elegance and positive on potency. Red jackets increased the impression of positive evaluation, potency, feminity, and youthfulness. On the jackets of achromatic color such as white and black, wearing of large ornaments increased the effect of potency, and large ornaments increased matured impression on black jacket. The results of this study mean that perceiverss used large ornaments and red jackets as a salient cue.

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